http://www.directline.com
A potential customer is distracted by a game of ‘air golf’ and misses the point of Direct Line’s straightforward car insurance offer.
http://www.directline.com
Duration : 0:0:40
Air golf – Direct Line car insurance ad – Alexander Armstrong & Chris Addison
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What’s wrong with …
What’s wrong with doing adverts? It’s a job at the end of the day.
All goes towards the mortgage
It doesn’t work, …
It doesn’t work, the humor appeal distracts from the marketing message. After mixing the conveying message and his ‘golf’ scenario conversations in alteration your message was the one at loss.
i.e. terrible integration of a humor appeal into an effective marketing tool.
I like these.
I like these.
Its times like …
Its times like these when you can grimly look back to days like this if you have ever worked for customer service… Its an perfect example of people that you actually have to deal with in the real world.
On the other hand its comical to see people complain about simple things such as adverts and so on. For sake its only an advert.
@rightanddoffdoom77 …
@rightanddoffdoom77 things are fine in the media sector . I work in it
@annedrodgyness …
@annedrodgyness Wrap up you cunt, ‘whoring himself out’ – really? He was probably offered a lot of money to do a few short adverts in which he can be funny, who wouldn’t do the same in his position? You are a total idiot.
I love these ads! …
I love these ads! At least they are trying to do something different …
I prefer the home customer though!
@annedrodgyness.
…
@annedrodgyness.
Times are tough, especially in the media sector. So I don’t blame Chris or Alexander for doing these.
Grace’s dad …
Grace’s dad actually works at directline #skins
what approval? … …
what approval? … testing 123
hahah MR BLOOD from …
hahah MR BLOOD from skins
Why do you feel the …
Why do you feel the need to screen and/or edit comments. It’s just an advert ! Maybe you’re aware that it’s such a bad product?
@kaipandelewis You …
@kaipandelewis You know they’re not actually playing golf… right?
@annedrodgyness
…
@annedrodgyness
you respected Chris Addison??? Christ set your standards low, God knows what you’d think of an actual respectable person like Mother Teresa
why would we need …
why would we need approval?
Yeah not funny.
Yeah not funny.
It realy is quit …
It realy is quit straight forward direct line di di di di doo doo
It reminds me my …
It reminds me my childhood
What happened to my …
What happened to my previous comment?
I know this is …
I know this is supposed to be a funny advert but where is the fun in paying for an uninsured driver on your own motor policy? Doesn’t that just encourage an attitude of acceptance of the problem? There is an EU insurance database and nprc surveillance is now widespread so why don’t the insurance companies and the police do more to catch the uninsured drivers instead of making us pay for their apathy. Believe me, this “extra cover” won’t be free no matter how much they may try to dress it up.
So thats why …
So thats why Professor blood is so rich
I will never go ‘ …
I will never go ‘direct line’ because of these stupid adverts.
I doubt it is a …
I doubt it is a person reading these, more likely a machine!
i don’t get it.
i don’t get it.